June 2014

Brand Identity
About This Project is the largest online bootcamp community in the world with the organizer, Kyle Wood, hailing from Melbourne, Australia. They initiated a brand refresh and wanted a new logo design to accompany the website they were rebuilding. The design needed to be strong, incorporate green and appeal to trainers and instructors around the world. Another goal was to make it more modern and polished, while still infusing a rugged ‘bootcamp’ feel.