August 2014

Brand Identity
About This Project

Barringer Point Capital Management offers liquid, absolute return investment with managed volatility. Machine learning is at the heart of their research process which accelerates and refines their trading systems. They needed a strong brand identity that was typography based since a name is everything in the investment world. I chose a color palette that was outside the conventional blue and gray you find in many financial industry brand identities. Barringer Point wanted to incorporate a landmass and lighthouse in an iconic form, drawing inspiration from the White Cliffs of Dover. The result was a contemporary, classic logo design with an edge and pop of color that will glean the attention they desire in the investment world.

*Project produced while at Rocket Pop Media