14 Aug The Culture of Crank It Out

Oftentimes, being a creative can mean long hours, weekends and a steady stream of coffee. The obvious reason that clients get billed for hours is at the heart of this formula for burn out, but does it have to be this way? This caveat even extends beyond the world of creatives. What if to get more done, you actually spent more time doing less? Imagine a week where you rested more, and the actual time you spent putting in work was more productive, more creative, resulting in greater efficiency and better health.  In fact, the greater the performance demand, the greater the need for rest and renewal. Humans aren’t built for continuous output, but rather a pulsing between work and restoration. It is said best in a New York Times article, “By managing energy more skillfully, it’s possible to get more done, in less time, more sustainably.” Take the time to read a few statistics and research over at The Energy Project. You owe it to yourself.