Loren Raechelle | Services
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BRAND STRATEGY

A successful brand has a solid strategy, and a good strategy comes from knowing your audience, who you are and what you stand for. A brand strategy provides the insight to make decisions that meet business objectives and produce measurable results.

  • Brand Discovery
  • Market Research & Analysis
  • Brand Positioning
  • Competitive Analysis
  • Brand Focus Groups
  • Strategic Planning
USER EXPERIENCE

Websites designed based on user research perform better. It’s important to know your users, how to reach them and the information they want. Equally as important, knowing your users will allow you to successfully provide them with the information you want them to find. Informed, user-centric websites that create engaging and intuitive experiences produce better bottom lines.

  • User Research
  • User Interface Design
  • User Personas
  • Usability Testing
  • Information Architecture
BRAND IDENTITY

A strong brand will have a defined, unmistakable identity that is cohesive and consistent across all platforms and at every touchpoint. It should evoke emotion and embody the culture of those behind it. A brand identity should be authentic, rooted in business objectives and should resonate with your audience.

  • Logo Design
  • Graphic Standards & Style Guides
  • Identity Packages
  • Brand Collateral
  • Brand Refreshes
WEB DESIGN & DEVELOPMENT

The digital experience created by a brand is an opportunity to influence the perception of the consumer and interact with them. An opportunity to reach them in an engaging and impactful way.

  • Website Design
  • Website Analytics
  • Landing Pages
  • Responsive Web Design
  • WordPress Development
MARKETING

Integrated and consistent marketing plans can move a brand forward and serve as the ‘how’ to get the ever important ‘why’ and ‘who’ across.

  • Strategic Marketing Plans
  • Campaign Development
  • Market Research
  • Content Marketing
  • Email Marketing
CREATIVE

Besides all the strategy, marketing, web design and what not, there’s classic good design, good copy and good advertising. I do that too.

  • Print Design
  • Copywriting
  • Radio
  • Digital Advertising